a) It’s called SugarFISH instead of some Japanese word that ends with a vowel (Nozawa, Asanebo, Katsu-ya, etc.)
b) 98% of the patrons are non-Japanese. 100% of the waitstaff are non-Japanese.
c) Wood is not a prominent feature of the interior.
d) The chef doesn’t matter.
Well, SugarFISH does and does not fulfill criteria d). I mean, it IS Chef Kazunori Nozawa’s restaurant and he DOES matter in the LA Sushi circuit. At the same time, his connection to the restaurant probably extends just to the fact that he was the one to sign the lease to the restaurant space. Usually, I veer away from “hip” sushi joints but given the Nozawa connection (regardless of how minute that connection may be) and the fact that it at least has the authenticness to forego the American rolls, I thought I’d give it a try.
The place was definitely cute. That is, minimalism with bright, happy colors. We were promptly seated and went with the flow by ordering two “trust me” sets. In understandable terms, the “trust me” is American for “omakase” but given the fact that Nozawa isn’t actually present for you to trust and the menu is pre-set and displayed on the high-tech TV screen, it’s not really omakase…oh wait, yes it is – I already said it, it’s AMERICAN omakase.
On specifics though, I wasn’t feeling the rice. It fell apart easily and that, combined with my feeble chopstick skills amounted to a small mountain of rice in the soy sauce dish (I lie. I’m actually quite fantastic with chopsticks…but just not, for some reason, when it comes to sushi). Reno mentioned that it could be because of a lessened amount of rice vinegar. Most probably. After all, the rice had none of that tart taste I like so much. Oh well, they ARE catering to the 98% white/”AZN” clientele. On top of that, the wasabi was mild as hell (again, the clientele explains this). I could eat an ice-cream scoop of that and not feel a thing.
The “trust me” was $26 sans tax and tips. Not bad at all given how much food there was. Would I go back? Probably not. It’s a cute place and the food is good but not stellar. But I’m on a tight schedule (less than THREE MONTHS LEFT!!) and there are too many other places to try. But even without the time-constraint, I think I’ll stick with places like Sushi Masu. I’ll leave SugarFISH to the i-Phone toting generation.
FOOD: 3/5
SERVICE: 3/5
ATMOSPHERE: 3.5/5
SugarFISH ($$)
4722 1/4 Admiralty Way
Marina del Rey, CA 90292
(310) 306-6300
www.sugarfishsushi.com
*Note: I just realized I’ve been having a massive, UNINTENDED seafood+rice fiesta. Seafood fried rice, paella, and now sushi? Just thought I’d share that information.

And, to make today even better, after the meal, I nipped into 




